How to use the Financial Inclusion Dashboard

This dashboard provides industry information on the availability of open APIs by Digital Financial Service (DFS) and related providers in Africa, East Asia, South Asia and Latin America.

Open APIs are important in low- and middle-income countries because they connect third-parties to established financial service and telecommunications providers. In many countries, it is possible for residents to store money in ‘digital wallets’ through these financial services, which act as day-to-day accounts for many unbanked and underbanked people. By opening APIs that allow these digital wallets and other digital financial services to be connected together, they allow startups, merchants and enterprises to create new payments, savings, credit, and other solutions for unbanked and underbanked populations. This can create new pathways for financial inclusion.

The data in this dashboard showcases which businesses are already beginning to open up their digital rails, how they are engaging with third party developers, and what apps and products are being built that are relevant for low income citizens, businesses and households.


How to use data in the main Inclusion dashboard

This dashboard contains data that can assist with:

  1. Building a business case for opening up APIs
  2. Identifying what products can be opened up by API
  3. Prioritizing minimum viable strategies to get started successfully with open APIs.

Navigating data in the dashboard

The home page dashboard includes a summary of all current activity from DFS and related providers in regions that can benefit from financial inclusion initiatives. A full review of the data sources and methodology used to create the Inclusion API Dashboard is also available.

Overview dash map

WHERE ARE DFS-RELATED OPEN APIS AVAILABLE?

APIs by Region shows the spread of DFS-relevant API providers globally. Clicking on an individual country shows all API providers with APIs available in that country. You can then click on each company to see more about the size of their developer community, what APIs they have made available, and what developer resources they provide.

How to use this data

This data can help in building a business case by showing the current activity in your geographic markets:

  • The type of API products that API providers are currently making available in your geographic market can suggest “table stakes” of what is important to have available to compete effectively, and can help you identify alternative, unique value products that you could offer by filling a gap in the market.
  • The percentage change in number of APIs available and number of companies offering APIs can help demonstrate the dynamics of the market and movement across your industry sector towards leveraging APIs as a business strategy.

WHAT COMMUNICATIONS CHANNELS ARE USED BY THE BEST PRACTICE LEADERS IN THE EMERGING API ECONOMY?

When first inviting external developers to start building with an open API, it is necessary to offer a range of support resources to help them onboard and begin making use of your API products. Building a range of developer resources is an ongoing task for many API providers, but with limited initial budget available, API providers need to make decisions about which developer resources to create first.

Overview top channels

The data in the Top Channels graph shows which developer resources are most commonly created by API providers. By clicking on the three horizontal lines symbol on the right hand corner of the graph, it is possible to download a copy of the graph in a number of formats so that it can be inserted into your business case reports.

How to use this data

This data shows what developers may expect from API providers and what resources current API providers are providing:

  • High count levels indicate the minimum viable developer portal resources needed to enter the market
  • Low count levels can help identify where you may get a competitive advantage and attract more developers by providing resources that address an unmet need.

WHAT TYPES OF APPS AND PRODUCTS ARE BEING BUILT USING THESE APIS?

The Apps Built by Type shows the types of apps most frequently built by third party developers using open APIs. They demonstrate the sort of use cases developers are finding for using open APIs. Formats of this graph can also be printed or saved by clicking on the three horizontal lines at the right of the graph.

Overview apps by type

How to use this data

This data helps demonstrate a business case for opening an API by categorizing the types of products being built with open APIs:

  • High count levels identify the most popular categories of third party products being built with open APIs?
  • Understanding what types of products are being built can encourage brainstorming and internal thinking about what type of business and pricing models might be most suited to open APIs.

HOW ARE API PROVIDERS MONETIZING THESE NEW API PRODUCTS?

This data categorizes the most common current business models for APIs by showing tiles of total numbers of APIs with a particular business model. By clicking on the tiles, readers can see what APIs are available categorized by their business model. On the right hand side, APIs are divided into whether they are production-ready, or in an earlier stage of maturity. Underneath these graphs is a recent example of an API that is making use of this business model. Clicking on the example will take you to the relevant API page to allow deeper reflection on why a particular business model was chosen for that API.

Overview business models

How to use this data

This data can help API providers start thinking about the different types of business models that suit API products:

  • Counts the revenue model types emerging from open APIs.
  • Reinforces that a business can take a staged approach by quoting data on the percentage of closed and open beta APIs, showing that new entrants don’t need to have a full business plan to start.
  • Identifies industry norms for particular business models based on the type of API product being provided.